The Value Concept as Cornerstone of B2B Marketing

Activity: Talk or presentation › Invited talk › science-to-science

Description

Lecture
Period01 Oct 2025
Held atJerry S. Rawls College of Business (Texas Tech), United States

Fields of science

  • 502019 Marketing
  • 502052 Business administration
  • 502 Economics

JKU Focus areas

  • Sustainable Development: Responsible Technologies and Management
  • Digital Transformation