The Moderating Effects of Celebrity, Foreign Brand Name, and Country-of-Origin on Product Evaluation in Austria

Activity: Talk or presentation › Contributed talk › unknown

Period16 Feb 2001
Event title2001 AMA Winter Educator's Conference
Event typeConference
LocationUnited StatesShow on map

Fields of science

  • 502029 Product management
  • 502007 E-commerce
  • 502019 Marketing
  • 502 Economics
  • 502016 SME-research
  • 502052 Business administration
  • 502030 Project management
  • 502020 Market research
  • 502003 Foreign trade
  • 502014 Innovation research
  • 502025 Econometrics
  • 509017 Social studies of science
  • 508013 Public relations
  • 502015 Innovation management
  • 502045 Behavioural economics
  • 508015 Business communication
  • 508004 Intercultural communication
  • 502051 Economic statistics