Fields of science
- 502029 Product management
- 502019 Marketing
- 502 Economics
- 502016 SME-research
- 502052 Business administration
- 502020 Market research
- 502014 Innovation research
- 502015 Innovation management
JKU Focus areas
- Digital Transformation
The evolution of the B2B customer journey: How does digitalization change the roles of marketing and sales in B2B markets?
- Vanessa Weber (Speaker)
- Werani, T. (Speaker)
Activity: Talk or presentation › Contributed talk › science-to-science