The Evolution of Digital Media, Oliver Grau

Description

The first part of the presentation gives a brief overview of how digitalization led to a number of evolutionary steps in media industry in the last decades. In particular broadcast has recently seen an unrivaled development from only standard resolution video to HD and now 4k within just one decade and 8k standards are already trialed. Cinema industry was successfully adopting stereoscopic 3D to re-gain attention of audiences, but this trend is now in decline. The second part raises then the question what are the next innovations in media. Contenders are: High-frame rate, HDR imaging and most of all: Full immersion and (more) interaction. The interest in the latter two aspects has been fuelled by recent advantages in display and computing technologies, with a new generation of head-mounted devices and the promise to revitalize VR. However, these devices will only be successful as products if also attractive content or applications are introduce with them. We therefore also look into what tools are available and/or missing to satisfy this demand.

Period	18 Nov 2014
Event type	Guest talk
Location	AustriaShow on map