Signaling trustworthiness to reduce perceived risk of donors – An exploratory investigation into the impact of charity labels

Activity: Talk or presentation › Contributed talk › science-to-science

Period02 Jul 2020
Event title19th International Congress on Public and Nonprofit Marketing (IAPNM 2020 congress), 2-4 July 2020
Event typeConference
LocationAustriaShow on map

Fields of science

  • 502 Economics
  • 303016 Hospital management
  • 502009 Corporate finance
  • 502011 Cooperative systems
  • 502033 Accounting
  • 502052 Business administration
  • 502031 Public management
  • 505027 Administrative studies
  • 502023 NPO research
  • 502024 Public economy

JKU Focus areas

  • Sustainable Development: Responsible Technologies and Management