Searching for customer perceived value. Insights for small-size distributors of medical technology in Austria

Activity: Talk or presentation › Contributed talk › unknown

Description

The objective of this qualitative study has been to explore drivers of customer-perceived value for buyers in hospitals and to discuss the implications of the results for the management practice of small-size distributors of medical technology in Austria.
Period05 May 2011
Event title1st International Conference on Value Chain Management Steyr 2011: Modelling Value
Event typeConference
LocationAustriaShow on map

Fields of science

  • 502044 Business management

JKU Focus areas

  • Management and Innovation