Revitalization for the common good? Alternative union organizing in the field of live-in care in Austria

Description

Unions are grappling with issues of legitimacy and a decline in membership. This paper examines how trade unions can use technology as part of their revitalization strategy, using the example of a common good-oriented platform in the Austrian live-in care sector. Based on a single case research design, the study highlights core activities such as community building, stakeholder management, and business model development that were part of the union’s revitalization strategy. These activities were employed to mobilizing different power resources. The study demonstrates how improvisation and experimentation bolstered associational power, while media campaigns and collaborations strengthened societal and institutional power. The study shows how technology can sustain union influence, provides insights for unions globally to adapt to contemporary challenges and thus contributes to the union revitalization discourse.

Period	04 Jul 2024
Event title	EGOS Colloquium 2024
Event type	Conference
Location	ItalyShow on map