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Praxisdialog: Marketing meets Science – Kulhavy Lecture: Understanding Markets and Marketing Forces-Toward an Integrative Theory of Marketing

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Description

Praxisdialog/Gastvortrag in der Vorlesung Praxisdialog Handel, Absatz und Marketing zum Thema- Understanding Markets and Marketing Forces-Toward an Integrative Theory of Marketing, Vortragender Atul Parvatiyar, Ph.D., Professor of Marketing Practice an der Texas Tech University
Period01 Dec 2022
Event typeOther
LocationLinz, AustriaShow on map
Degree of RecognitionNational

Fields of science

  • 502 Economics
  • 502019 Marketing