PESTEL Modeler: Strategy Analysis Using MetaEdit+, iStar 2.0, and Semantic Technologies

Description

In strategic management, strategy analysis includes an analysis of a company's strategic position. In particular, the PESTEL framework serves to analyze a company's macroenvironment, i.e., the political, economic, social, technological, ecological, and legal factors that influence a company's strategic position. In this paper, we demonstrate a modeling tool for PESTEL analysis implemented in MetaEdit+ using iStar 2.0 notation. Semantic technologies then serve to infer new knowledge from PESTEL models, namely the opportunities and threats that a company faces. Keywords: strategic management, environmental analysis, SWOT, business modeling, metaCASE tools, CASE tools

Period	17 Oct 2018
Event title	2018 IEEE 22nd International Enterprise Distributed Object Computing Workshop (EDOCW)
Event type	Conference
Location	SwedenShow on map