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Issue selling and issue clouding as complementary processes to influence the firm’s strategic agenda bottom up

  • Irina Mussner (Speaker)
  • Wolfgang Helmut Güttel (Speaker)

Activity: Talk or presentationContributed talkscience-to-science

Period09 Jul 2016
Event title32nd EGOS Colloquium 2016
Event typeConference
LocationNaples, ItalyShow on map

Fields of science

  • 502 Economics
  • 502043 Business consultancy
  • 502026 Human resource management
  • 502015 Innovation management

JKU Focus areas

  • Digital Transformation