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Internal branding in the international firm and performance implications
Hofer, K.
(Speaker)
Department of International Marketing
Activity
:
Talk or presentation
›
Contributed talk
›
science-to-science
Period
22 May 2019
Event title
AMA Global Marketing SIG
Event type
Conference
Location
Argentina
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Fields of science
502 Economics
JKU Focus areas
Digital Transformation
Sustainable Development: Responsible Technologies and Management