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Intensive WOM behaviour in the healthcare sector – the case of an Austrian hospital’s Facebook site
Grüb-Martin, B.
(Speaker)
Sebastian Martin (Speaker)
Institute of Management Accounting
Activity
:
Talk or presentation
›
Contributed talk
›
science-to-science
Period
16 Apr 2019
Event title
International Research Society for Public Management
Event type
Conference
Location
New Zealand
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Fields of science
502 Economics
JKU Focus areas
Digital Transformation
Sustainable Development: Responsible Technologies and Management