Explaining the Choice Overload Effect - Does Self-Determination Theory Help?

  • Udo Wagner (Speaker)
  • Marion Garaus (Speaker)
  • Christian Garaus (Speaker)

Activity: Talk or presentation › Contributed talk › unknown

Period22 May 2012
Event title41st Annual Conference of the European Marketing Academy (EMAC)
Event typeConference
LocationPortugalShow on map

Fields of science

  • 502 Economics
  • 502043 Business consultancy
  • 502015 Innovation management
  • 502026 Human resource management