Eliciting emotions through e-WOM: A lever for enhancing blood donation?!

Activity: Talk or presentation › Contributed talk › science-to-science

Description

paper together with Katharina Kaltenbrunner, presented by Katharina Kaltenbrunner; Co-Autoren zahlen ebenfalls Tagungsbeitrag; Tagung von 3-6 Juli 2024
Period04 Jul 2024
Event title23rd International Congress on Public and Nonprofit Marketing
Event typeConference
LocationPortugalShow on map

Fields of science

  • 502 Economics
  • 303016 Hospital management
  • 502009 Corporate finance
  • 502011 Cooperative systems
  • 502033 Accounting
  • 502052 Business administration
  • 502031 Public management
  • 505027 Administrative studies
  • 502023 NPO research
  • 502024 Public economy

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management