Building Renovation from the Perspective of Eco-Marketing – Focused on Communication Strategies

  • Michaela Kloiber (Speaker)

    Activity: Talk or presentation › Contributed talk › unknown

    Description

    The aim of the presentation is to propose several communication measures which should help to stimulate the Austrian renovation rate. Given that measures for the mass-market alone are insufficient, a special focus is laid on target-group related measures.
    Period29 Feb 2012
    Event titleWorld Sustainable Energy Days - WSED-next
    Event typeConference
    LocationAustriaShow on map

    Fields of science

    • 211 Other Technical Sciences

    JKU Focus areas

    • Management and Innovation
    • Social and Economic Sciences (in general)