Branding programmes in the emerging markets of Central and Eastern Europe: standardization or adaptation?

Activity: Talk or presentation › Contributed talk › unknown

Period06 Jun 2013
Event titleEuropean Marketing Academy Conference
Event typeConference
LocationTurkeyShow on map

Fields of science

  • 502019 Marketing
  • 502 Economics
  • 502052 Business administration
  • 502020 Market research
  • 502014 Innovation research

JKU Focus areas

  • Management and Innovation
  • Social and Economic Sciences (in general)