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Brand Management: A Historical Perspective on the Austrian Beer Market
Hofer, K.
(Speaker)
Institute of Retailing, Sales and Marketing
Activity
:
Talk or presentation
›
Invited talk
›
unknown
Period
15 Mar 2012
Event title
unbekannt/unknown
Event type
Other
Location
Taiwan, Province of China
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Fields of science
502019 Marketing
502 Economics
502052 Business administration
502020 Market research
502014 Innovation research