Be creative like an artist, you tedious businesspeople! Commodifying creativity in two artists-in-residence project.

  • Claudia Schnugg (Speaker)
  • Elena Raviola (Speaker)

Activity: Talk or presentation › Contributed talk › unknown

Description

You need to be creative! Now! This will lead you to innovation and success. This is what the "creative imperative" preaches and what contemporary organizations aim at. This paper tackles the paradoxes implied in the "creative imperative", that goes along with the development of the organizational creatiity literature and at the same time guides concrete business practices.
Period22 Aug 2013
Event title22nd Nordic Academy of Management Conference
Event typeConference
LocationIcelandShow on map

Fields of science

  • 502043 Business consultancy
  • 502044 Business management
  • 502030 Project management
  • 502052 Business administration
  • 502014 Innovation research
  • 502026 Human resource management
  • 502012 Industrial management
  • 506 Political Science

JKU Focus areas

  • Management and Innovation
  • Social and Economic Sciences (in general)