Applications and limitations of AI as a tool in strategizing

Activity: Talk or presentationInvited talkscience-to-science

Description

The presentation is based on connecting Strategic Management Competency with Bloom’s Taxonomy, citing Grant and Baden-Fuller (2018). It emphasizes fundamental elements of strategic management: assessing the situation, generating strategic options, making strategic choices, and implementing strategies. An intriguing aspect is the utilization of cutting-edge AI tools, including ChatGPT-4 and BARD, for strategic planning. The case of Zotter, a Premium Austrian chocolate manufacturer, is used as an applied example. The presentation prompts reflection on the process of incorporating AI into strategy development and discussion regarding the educational implications of teaching strategy during an era increasingly influenced by AI.
Period30 Sept 2023
Event titleAligning Strategy, Corporate Governance, and Resource Allocation in Turbulent Environments
Event typeConference
LocationCanadaShow on map

Fields of science

  • 502 Economics
  • 502016 SME-research
  • 502022 Sustainable economics
  • 502044 Business management
  • 502014 Innovation research
  • 502015 Innovation management

JKU Focus areas

  • Digital Transformation