A longitudinal test of the effects of celebrity endorser credibility on brand image and purchase intention

  • Monika Koller (Speaker)
  • Johannes Gartner (Speaker)
  • Fink, M. (Speaker)
  • Rainer Harms (Speaker)
  • Arne Floh (Speaker)

Activity: Talk or presentation › Contributed talk › science-to-science

Period09 Aug 2017
Event title30th Global Research Symposium on Marketing and Entrepreneurship
Event typeConference
LocationUnited StatesShow on map

Fields of science

  • 502 Economics
  • 502015 Innovation management

JKU Focus areas

  • Management and Innovation