The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments

John Murray; Christoph Teller; Jonathan R. Elms; Andrew Murphy

The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments

John Murray
, Christoph Teller
, Jonathan R. Elms
, Andrew Murphy

Institut für Handel, Absatz und Marketing

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges
Herausgeber*innen	Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula
Erscheinungsort	London
Verlag	Middlesex Universityq
Publikationsstatus	Veröffentlicht - 2017

Wissenschaftszweige

502 Wirtschaftswissenschaften
502007 E-Commerce
502014 Innovationsforschung
502016 KMU-Forschung
502019 Marketing
502030 Projektmanagement
502045 Verhaltensökonomie
502052 Betriebswirtschaftslehre
508004 Interkulturelle Kommunikation
509017 Wissenschaftsforschung
502003 Außenhandel
502015 Innovationsmanagement
502020 Marktforschung
502025 Ökonometrie
502029 Produktmanagement
502051 Wirtschaftsstatistik
508013 Public Relations
508015 Wirtschaftskommunikation

JKU-Schwerpunkte

Digital Transformation
Sustainable Development: Responsible Technologies and Management

Dieses zitieren

Murray, J., Teller, C., Elms, J. R., & Murphy, A. (2017). The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. in Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula (Hrsg.), Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges Middlesex Universityq.

Murray, John ; Teller, Christoph ; Elms, Jonathan R. et al. / The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges. Hrsg. / Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula. London : Middlesex Universityq, 2017.

@inproceedings{719a824c0d954f79b609663e871c303f,

title = "The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments",

author = "John Murray and Christoph Teller and Elms, \{Jonathan R.\} and Andrew Murphy",

year = "2017",

language = "English",

editor = "\{Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula\}",

booktitle = "Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) {\textendash} Current and Future Trends, Developments and Challenges",

publisher = "Middlesex Universityq",

}

Murray, J, Teller, C, Elms, JR & Murphy, A 2017, The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. in Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula (Hrsg.), Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges. Middlesex Universityq, London.

The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. / Murray, John; Teller, Christoph; Elms, Jonathan R. et al.
Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges. Hrsg. / Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula. London: Middlesex Universityq, 2017.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag › Begutachtung

TY - GEN

T1 - The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments

AU - Murray, John

AU - Teller, Christoph

AU - Elms, Jonathan R.

AU - Murphy, Andrew

PY - 2017

Y1 - 2017

M3 - Conference proceedings

BT - Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges

A2 - Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula, null

PB - Middlesex Universityq

CY - London

ER -

Murray J, Teller C, Elms JR, Murphy A. The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. in Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula, Hrsg., Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges. London: Middlesex Universityq. 2017