Individual determinants of brand effect: the role of the personality traits of extraversion and openness to experience

Publikation: Beitrag in Fachzeitschrift › Artikel › Begutachtung

Originalsprache	Englisch
Seitenumfang	8
Fachzeitschrift	Journal of Product and Brand Management
Publikationsstatus	Veröffentlicht - 2006

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@article{d9e1d9d66db64a65b9a1c5204234551d,

title = "Individual determinants of brand effect: the role of the personality traits of extraversion and openness to experience",

author = "Kurt Matzler",

year = "2006",

language = "English",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing Limited",

}