A Preface to the Proceedings of the 10th Colloquium on European Research in Retailing

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag

Originalsprache	Englisch
Titel	Marketing Myopia Reloaded: Rediscovering Retail's Core.
Untertitel	Proceedings of the Colloquium on European Research in Retailing (CERR) 2026
Verlag	Teller, Christoph, Brusset, Xavier, Frasquet Del Toro, Marta, Kotzab, Herbert
Seiten	2–3
Auflage	1
ISBN (elektronisch)	978-3-903480-15-5
Publikationsstatus	Elektronische Veröffentlichung vor Drucklegung - Juli 2026

Wissenschaftszweige

Teller, C. (2026). A Preface to the Proceedings of the 10th Colloquium on European Research in Retailing. in Marketing Myopia Reloaded: Rediscovering Retail's Core.: Proceedings of the Colloquium on European Research in Retailing (CERR) 2026 (1 Aufl., S. 2–3). Teller, Christoph, Brusset, Xavier, Frasquet Del Toro, Marta, Kotzab, Herbert . Vorzeitige Online-Publikation.

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A Preface to the Proceedings of the 10th Colloquium on European Research in Retailing. / Teller, Christoph.
Marketing Myopia Reloaded: Rediscovering Retail's Core.: Proceedings of the Colloquium on European Research in Retailing (CERR) 2026. 1. Aufl. Teller, Christoph, Brusset, Xavier, Frasquet Del Toro, Marta, Kotzab, Herbert , 2026. S. 2–3.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag

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BT - Marketing Myopia Reloaded: Rediscovering Retail's Core.

PB - Teller, Christoph, Brusset, Xavier, Frasquet Del Toro, Marta, Kotzab, Herbert

ER -