A Comparative Study of the Degree, Dimensionality, and Design of Consumer Ethnocentrism in Austria, Poland, Turkey, and USA

Publikation: Beitrag in Fachzeitschrift › Artikel › Begutachtung

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@article{5b38ec6d3b5e43d9addfe488216cd6b6,

title = "A Comparative Study of the Degree, Dimensionality, and Design of Consumer Ethnocentrism in Austria, Poland, Turkey, and USA",

author = "Gerhard W{\"u}hrer and \{Bilgin W{\"u}hrer\}, Zeynep and D.-N. Lascu and A. Manrai and L. Manrai",

year = "2010",

language = "English",

volume = "19",

journal = "Journal of Euromarketing",

}