SYNTEX - Measuring the feelings and expectations associated with texture

Despite the wide use of visual and haptic texture in industrial design, architecture and art to convey information (e.g. about the atmosphere or safety of buildings, or the strength, quality, or intended users of objects), there is virtually no systematic research on the emotional qualities and expectations associated with specific textures. SYNTEX aims at providing methods and a theory to objectively measure, model and predict such psychological effects. SYNTEX will have substantial impact on product design in its most general sense. Designers of buildings (architects), consumer products, interfaces of computer programs, internet pages, and games, will profit from the ability to use texture in a predictable way to communicate additional information and achieve intended psychological effects.